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We believe that outdoor tourism can be maintained long-term without harming natural and cultural environments.

Working towards a future
we believe in, a better and greener future.

A future where resources flow efficiently within regenerative systems and where individuals can thrive within equitable communities. Today, our world is facing many complex challenges that cannot be solved with a simplistic approach. It is for this reason that we have started placing sustainability at the core of our principles & approach; we believe that it is the only way to thrive collectively.

Dreaming of a world where tourism actively contributes to environmental and community well-being.

We have been charting a new course for travel and tourism that leads to a healthier environment, greater economic opportunity, social justice and the protection of natural and cultural resources. ​

Travel brings us up close to some of our planet’s most stunning natural wonders and connects us with cultures around the globe.

It also has the power to change places and the lives of the people who live there – for better or worse.

We believe that people’s inherent wanderlust, their desire for new experiences and concern for the places they care most can inspire the protection of the world’s natural and cultural bounty and generate economic opportunity in destinations that rely on visitors.

Brand Identity

The Spiral

One of our most ancient and enduring symbols, it represents the winding journeys we must take inward, if we’re to truly know and love ourselves. From these never-ending journeys we return with infinitely more power and wisdom.

The Sun

The almost universal connection of light with enlightenment or illumination, the sun is the source of wisdom, symbolizes success, friendship, growth, healing and joy. Cultures have myths about the sun, reflecting its importance in our lives.

Orange Color

Orange is associated with meanings of joy, warmth, heat, sunshine, creativity, success, change, health, happiness, fun, enjoyment, balance, and freedom.
The meaning of the color orange
is vibrant and flamboyant.

Team

Bora
Founder & Product Designer
[email protected]

Entrepreneur by passion and a generalist by nature. Building brands, creating projects from the ground up and translating them into compelling experiences by developing ideas, providing quality art and creative direction over 15 years.

Elif
Sustainability Specialist
[email protected]

Experienced in sustainable agriculture and social practices, including the prevention of child labor and minimizing harmful impacts on ecosystems, with a background in social impact management and corporate sustainability.

Join us building a better future.

This is an invitation to look for new solutions to create a sustainable future; find out more about what we can do together. Let’s make this world not just one to survive in, but one to live, and thrive in.